design of a new digital product

Hello! I’m curious about how much audience research should influence the design of a new digital product. Is it really necessary to spend significant time researching users before moving into interface concepts and development?

Hi! I’d say it is definitely worthwhile because designers can otherwise make assumptions about what users want. The digital product design company Fireart Studio approach starts with audience research and then moves into strategy, UX/UI design, and development, which creates a more logical workflow. It seems especially useful when building products where ease of use matters as much as functionality.