Popunder vs display CPM for dating offers – which wins?

Which one would you choose?

Display banners have their place but for dating offers, popunders consistently outperform for me. The reason is simple – display suffers from banner blindness. People have learned to ignore rectangles on the side of a page. Popunders are harder to ignore because they appear in a new window or tab. The user has to actively close it, which means at least a glance at your offer. I split tested the same dating landing page across both formats. Popunder conversion rates were about double what display delivered on the same traffic sources. The platform I use for popunders now is https://betw-ind.com/ because they specialize in performance formats. If you're still running display for dating, give popunders a proper test. You might be surprised.