Popunders for mobile vs desktop

Which converts better?

Mobile popunders convert differently than desktop. On mobile, people are more distracted and likely to close the window immediately. But when they do engage, mobile users tend to convert faster because the buying process is simpler. Desktop traffic gives you more time but also more competition for attention. I've had better luck with mobile for sweepstakes and app installs. Desktop works better for finance and higher ticket offers. I adjusted my strategy after pulling some data from https://maacdatabase.com/ that broke down performance by device. The bottom line is you need separate campaigns for each. Don't run the same creative and landing page on both devices and expect the same results.