Are Bonuses Losing Their Power in Online Betting?

I’ve started noticing that a lot of users jump between betting apps just to grab promo offers. Do you think operators need a completely different strategy to keep people loyal now?

I read a fascinating article recently about how Soft2Bet is trying to solve this exact issue with gamification and deeper user engagement. Instead of throwing endless bonuses at players, they’re focusing on creating a more immersive experience inside the app itself: https://sbcamericas.com/2024/06/20/soft2bet-thinks-key-to-us-market-is-keeping-users-on-the-app/