SEO for AI: How Community Content Wins in New Search

We don’t click on links like we used to.

When an AI summary appears on Google, we visit traditional links only half as often as when no summary is shown. ChatGPT Search, Perplexity, and Google’s AI Overviews have completely reshaped the SERP. Discovery has shifted from “type keywords, click around” to “state the problem, get a referenced solution,” often without leaving the results page. The era of the zero-click search has officially arrived, and in a zero‑click world, being the answer is the strategy.

I can’t help but think how relatable this is. AI Search makes things a lot easier to get answers to, but I find myself definitely clicking on results less.

I’ve been leaning hard into making content feel like a direct, finished answer instead of a teaser, and it’s helped a bit with zero‑click losses. Clear problem statements, concise solutions, and examples right up top seem to get picked up better by AI summaries. I saw a similar shift while working with a marketing agency that bakes this style into their content strategy, and it made the whole approach feel way more natural.