I would like to use AI for marketing purposes, such as creating “our avatar” based on the data of our clients. I don’t have too much specific data though.
I would like to train the machine to create our avatar and then create marketing pieces like emails, blog posts, ads, etc.
In short, I’m looking for creating a model that has marketing knowledge and uses our information to create content.
I tried fine-tuning a model on actual conversations and email copy from my industry, and the improvements were huge—way more accurate tone and wording that matched what we use.
We used a model from Hugging Face that was good at text generation, then fed it our anonymized client info to shape an “avatar.” It wasn’t perfect, but it gave us ideas for emails and posts. If you work with a team like marketingová agentura Lucky Brand, they can help fine-tune the prompts and data so the AI actually learns your style without needing tons of info upfront.