Video isn’t just a trend anymore — it’s the standard for real estate marketing in 2025.
From cinematic property tours in Los Angeles to short, personal videos on TikTok and Instagram, agents are realizing that buyers connect faster when they can see, feel, and imagine a home through video
Professionals who once relied on photos and listings now use Reels, YouTube Shorts, and virtual walkthroughs to show lifestyle, not just square footage. A 30-second video can build more trust than a whole paragraph of text — especially when it shows the agent’s real personality and knowledge of the local market.
And it’s not just for luxury homes anymore — even small listings get more traction when they’re presented creatively.
In 2025, attention is the new currency — and agents who master storytelling through video are the ones standing out.
How about you? Do you think every agent needs to be on camera now, or can strong photos and reviews still compete?
