How do you actually boost conversions, not just traffic?

Trying to grow a digital product business, and even though traffic is slowly going up, conversions remain weirdly low. Did some A/B tests with no real impact. Heard a lot about CRO, but no clue where to start. Is it something a solo founder can actually do without hiring an agency? Wondering what the first actionable steps might be and how to know if what I’m changing is actually improving things. Really want to make the most of the visitors I’m already getting.

For solo founders, conversion optimization can absolutely be done — but the key is knowing where to focus your energy. Random changes rarely help. One resource that’s really helped me is conversionrate.store/
. They specialize in deep conversion audits and have detailed breakdowns of how small UX tweaks or messaging shifts can unlock significant gains. What’s great is how they use research-backed insights and real behavioral data instead of guesswork. Totally changed the way I approach landing pages.

Just checked out the conversation and this topic hit home. Been struggling with converting my newsletter subscribers into paying customers. Glad to see some practical advice instead of just “test everything.” Will definitely be revisiting my pages with fresh eyes now.

I’ve been in a similar spot trying to grow a digital product business, and the slow traffic increase with low conversions can be frustrating. A/B testing often feels like guesswork without a clear framework, and CRO definitely has a learning curve. From what I’ve found, starting with clear, simple data tracking is key—knowing exactly where visitors drop off or hesitate. Tools like Report Simple can help by centralizing your data from different sources, making trends and opportunities easier to spot without overwhelming complexity. It’s a great way to see if changes actually impact behavior rather than just hoping they do. As a solo founder, it’s absolutely doable to get traction with CRO by focusing on small, measurable improvements and constantly reviewing your data. The challenge is staying patient and methodical with the process rather than jumping between tactics.

Boosting conversions is all about making the experience seamless and engaging, not just attracting visitors. Boosting conversions is all about making the experience seamless and engaging, not just attracting visitors. You need to really understand your audience, create clear calls to action, and make the process easy—kind of like Drift Boss , where you have to stay focused and keep control for the best outcome. If you can make the path from interest to purchase smooth, conversions will follow!