How to track if competitors are bidding on your brand name?

Hey folks — is it possible to know if someone is actually bidding on your brand name in Google Ads? I suspect a couple of competitors are doing that, but I don’t know how to confirm it or what tools are out there to check.

Yep, you’re not being paranoid — it happens all the time. A good place to start is this article: https://bluepear.net/blog/search-ad-monitoring
It explains how search ad monitoring can uncover who's bidding on your branded terms, how often, and in what regions. It even helps you track ad copy over time so you can take action if it crosses the line. A must-read if you're serious about protecting your traffic.

Exactly what I was looking for — appreciate it!

Yeah, you can definitely check if competitors are bidding on your brand name. One simple way is to do a few manual searches using incognito mode and see what ads pop up when you type your brand. But for more reliable tracking, tools like SEMrush, Ahrefs, or SpyFu can help you monitor keyword bidding over time. It’s kinda like how live IPL betting platforms track real-time options and even offer early cash-out features—you need solid data to act fast: https://artsusshop.com/live-ipl-betting-on-1xbet-india-real-time-options-and-early-cash-out-benefits/. Staying on top of it gives you the edge.