I totally get what you mean—finding the right demand-side platform (DSP) can be tricky, especially when trying to balance cost, automation, and targeting. If you’re looking for a cost-efficient yet advanced platform, you should definitely check out SmartyAds’ programmatic media buying https://smartyads.com/programmatic-media-buying . Their platform offers AI-driven automation, precise targeting, and real-time bidding optimization, which makes scaling a lot easier. Plus, it supports multiple ad formats across different channels, so you can run a well-rounded campaign without having to juggle multiple platforms. I’ve personally found that it helps maximize ad spend efficiency while improving overall campaign performance. You might want to give it a try and see if it fits your needs!